9senses on artificial intelligence

What AI really is…

When most of us at 9senses began working with what is now labeled Artificial Intelligence, we didn't use that term. Back then, we were talking about non-linear computing, fuzzy logic, heuristics, machine learning, among others.

Today, many people think that AI makes computers as smart as humans. In reality, computer software is still far away from reaching that level, but today it is able to emulate and even surpass human capabilities in specific fields, particularly those that require the processing of large amounts of information or the generation of output from a large data pool. We would like to instill a bit of clarity here, at the cost of taking some of the magic of AI away, as did Joseph Weizenbaum, the legendary creator of Eliza:

How is your chatbot doing?

The 9senses Chatbot Audit evaluates the performance of your chatbot from a user perspective.

Talk to Eliza

Talk to Joseph Weizenbaum's Eliza in a replica of the 1966 version.

With Generative AI, we risk stealing from our own future

When we are using generative AI, to create new output we are exploiting knowledge previously generated by humans. But who is rebuilding knowledge for the next generation?

AI chatbots in the automotive industry – promise or hype?

9senses Market Analysis: Only 16 out of 129 automotive providers in the DACH region use AI chatbots for customer service - with significant variations in quality

The lost generation

AI lets us skip the slow, clumsy, error-prone work of becoming competent. The bill for that shortcut arrives in the future, when the people who were supposed to replace today's experts never built the ability to judge.

The AI Feedback Lottery

Large Language Models judge your work differently every time you ask. That is not just a quirk of the technology - it is a fundamental challenge to how we create, validate, and trust ideas.

A confident confabulator

AI hallucinations aren't random - they cluster, systematically and predictably, in the topics you cannot independently verify.

Lost in Translation

Conversational AI is dominated by English, with serious consequences for other languages that are structural and can only be resolved with significant effort.

  • How is your chatbot doing?
    The 9senses Chatbot Audit evaluates the performance of your chatbot from a user perspective.
  • Talk to Eliza
    Talk to Joseph Weizenbaum's Eliza in a replica of the 1966 version.
  • With Generative AI, we risk stealing from our own future
    When we are using generative AI, to create new output we are exploiting knowledge previously generated by humans. But who is rebuilding knowledge for the next generation?
  • AI chatbots in the automotive industry – promise or hype?
    9senses Market Analysis: Only 16 out of 129 automotive providers in the DACH region use AI chatbots for customer service - with significant variations in quality
  • The lost generation
    AI lets us skip the slow, clumsy, error-prone work of becoming competent. The bill for that shortcut arrives in the future, when the people who were supposed to replace today's…
  • The AI Feedback Lottery
    Image by Waldemar Brandt on www.unslplash.comLarge Language Models judge your work differently every time you ask. That is not just a quirk of the technology - it is a fundamental challenge to how we create,…
  • A confident confabulator
    AI hallucinations aren't random - they cluster, systematically and predictably, in the topics you cannot independently verify.
  • Lost in Translation
    Image by Joachim Schnürle on Unsplash.comConversational AI is dominated by English, with serious consequences for other languages that are structural and can only be resolved with significant effort.

“What I had not realized is that extremely short exposures to a relatively simple computer program could induce powerful delusional thinking in quite normal people.”

Joseph Weizenbaum (1923-2008), Inventor of Eliza

History of AI

The idea of a machine-driven intelligence is not new. Literature has come up with speaking automatons way before the steam engine was invented, and since the arrival of computers, we have hoped for and feared AI smarter than humans.

Fiction

The idea of "automatons" acting "intelligent" is much older than computers themselves. For example, in E.T.A. Hoffmann's "The Sandman", published in 1816, a beautiful girl named Olimpia is introduced. She dances and sings beautifully, but only speaks a few words. In fact, she is an automaton, created by physics professor Spalanzani.

But what is AI really? We have asked two conversational AI systems about their definition of Artificial Intelligence and they came back with quite divergent answers. Click to see what AI has to say on AI

With two differing statements from two AI systems, we are not afraid of creating our own answer. We at 9senses define AI as "a computer system that is able to react to an event it has never experienced before in a meaningful way that is adequate to that event, based on the analysis of many similar events from data." This ability clearly distinguishes it from traditional computer logic where each event (or combination of events) has only one defined reaction. We explicitly stay away from comparing it with humans, because in some areas, computers are still eons away from reaching our abilities, while in others, they massively outperform us.

Key Fields of AI

There are various key AI technology areas, here is one of many ways to break them down:

Ma­chine Learn­ing

Finding patterns in large datasets and drawing con­­­clusions is at the core of most AI applications these days.  Machine Lear­n­ing provides the statistical methods to make it happen.

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Nat­ural Lan­guage Pro­cess­ing

Being able to communicate with humans is one of the most recent key AI develop­ments that helps interact with computers, for example in customer-facing IT.

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Com­puter Vi­sion

Finding items and differences in still or moving imagery is something that computers excel at, for example when it comes to surveillance, irre­gularity detection or simply - counting.

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Ro­bot­ics

Creating autonomous sys­tems that perform phy­sical actions, like driving a vehicle based on controlling equipment using sensor in­put and logic, is a key field of AI, albeit a difficult one.

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Whichever AI field you look at, whether NLP, Computer Vision or Robotics, it is usually Machine Learning doing the actual work underneath: models learn from historical data and apply what they have learned to data they have never seen before. Or, as Wikipedia puts it: "Machine Learning is a field of study in artificial intelligence concerned with the development of statistical algorithms that can learn from data and generalize to unseen data; and thus perform tasks without explicit instructions."

How machine learning works

Machine learning is not a static flow of logical routines. It is a system that finds useful patterns in examples, turns those patterns into a model and applies the model to new situations.

01Start with examples

Machine learning starts with examples: documents, cases, sensor values, customer conversations or business events. The decisive question is not quantity alone, but whether the data represents the decisions the model should later support - and whether it is worth the cost of collecting and cleaning it.

Key concept

Supervised learning works from labeled examples; unsupervised learning finds structure in unlabeled data; reinforcement learning improves by trial and error through feedback.

In practice

To predict machine failures, operational data is matched with recorded failures so the system has examples to learn from.

The Challenges

Machine Learning has important limitations. It heavily depends on the quality and quantity of the underlying data to find the relevant statistical patterns. Bad data leads to incorrect outcomes.

As machine learning - like all "AI" - doesn't really understand the context on an abstract level, it needs clear guidance during training and reviews, often coupled with additional boundaries set by humans.

This becomes particularly difficult when the model itself is intransparent and becomes a "black box", where it remains unclear what patterns drive decisions made by ML. Thus, careful governance is essential, particularly in areas with high impact.

Featured Projects

There is nothing more fascinating than being able to converse with computers in normal language: asking questions and receiving meaningful answers. Expected for more than half a century, this only became realistically possible a few years ago with the arrival of the first large language models. These LLMs, like ChatGPT or Gemini, have since moved from research milestone to everyday business tool, from employee support to customer interactions.

How NLP works

Natural language processing turns text into tokens, vectors and probabilities. A model is built once through training, then runs that mechanism live on every request. The same machinery makes it useful and explains why language gaps and errors remain.

01Collect text

Training begins with large text collections. The model learns the statistical shape of the material it sees. Because web-scale corpora are often English-heavy, language coverage is uneven from the start unless the project deliberately compensates for it.

Background

NLP goes back to the 1950s and rule-based machine translation. Statistical methods took over in the 1990s and 2000s; deep learning and large language models brought the breakthrough of the 2010s.

Watch out

A model reproduces any falsehood or bias present in the material it was trained on - the corpus is destiny.

The Challenges

No matter how "human" they sound, NLP systems face important system-defined limitations. They can easily produce fluent but factually incorrect or misleading information. They also reproduce any falsehood or bias in the information available when trained.

As NLP systems are solely based on statistical patterns and have only limited contextual understanding, they can struggle with reasoning, and consistency. Also, they are solely based on the input provided during training and feedback during operations. This is particularly problematic with large open models.

Training large models requires significant resources and raises concerns about privacy, misinformation, and misuse. Human supervision and critical evaluation are thus essential.

Featured Projects

As formidable as the interplay of the human eye, brain and muscles is, it evolved to focus on what matters and filter out the rest. Machine vision has no such filter: it inspects every pixel with the same attention, frame after frame, around the clock. It never gets tired, and it works reliably in environments where humans are unsafe or uncomfortable.

How computer vision works

Computer vision turns visual signals into numerical data - an image is a grid of numbers - then extracts task-relevant patterns and produces structured outputs such as labels, locations, masks, text, measurements or motion. It does not see as a person does; it estimates probabilities from visual evidence learned for a specific purpose.

01Measure the scene

Computer vision begins with a sensor: a camera, scanner, microscope, satellite, X-ray device, thermal imager or depth sensor. Lens, viewpoint, exposure, resolution and frame rate determine which evidence enters the system. Detail that was never captured cannot be reconstructed reliably later.

Background

Early computer vision began in the 1960s and 1970s with programs recognizing simple shapes - and with optical character recognition (OCR) for typed documents as one of the first practical uses.

In practice

Camera choice, placement and lighting often decide project success before any model is trained.

The Challenges

Despite their capabilities often surpassing human vision, Computer Vision systems have limitations. They struggle with unknown information, unfamiliar conditions, or overlapping objects. Equally, while they can even detect the smallest changes, learning what is relevant and what isn’t can be hard.

Another concern is bias, for example, when it comes to facial recognition. Often, due to biased training data, their accuracy varies across different ethnic groups. And ultimately, they do not “recognize” items, but only statistical patterns. This can create dangerous errors, for example in facial recognition. As with all tools, careful oversight and governance are required.

Additionally, the challenges emerging from image generation create entirely new ethical and regulatory problems.

Featured Projects

Of all AI fields, robotics is the one where software has consequences in the physical world: sensor data has to be turned into safe, precise motion in real time, and there is no undo button. That step from calculating to acting is what makes the field so demanding, and why progress here is slower than in purely digital AI.

How robotics works

Robotics is where AI and automation become physical. Sensors measure the world, software estimates what is happening, controllers choose safe movement, and actuators move real objects. The loop only works when safety, verification and governance are designed into the system.

A factory robot can be highly capable because the workcell is deliberately constrained. Fixtures, coordinates, tools, speed limits and safety zones reduce uncertainty before the controller starts moving the robot.

01Define the physical job

Industrial robotics begins with a defined task: pick, place, weld, inspect, screw, pack or sort. The environment is engineered around the task, so the robot does not have to understand the whole world. Workpiece, fixture, tool and allowed path are specified before automation begins.

Background

The first industrial robots joined production lines in the 1960s for repetitive tasks such as welding and assembly; sensing and planning later turned fixed arms into adaptive systems.

Key concept

Robotics combines mechanics, electronics and software: sensors to perceive, actuators to act and a control system to coordinate.

The Challenges

Robotics, particularly when it comes to robots navigating an open space like a road or terrain, is still a very difficult field, requiring  significant sensing and computing power. Making an autonomous car drive under all conditions like a human driver is still a significant and expensive challenge. And creating humanoid robots that can walk and dextrously use their "hands" is still difficult. Today's models are still far away from reaching the overall ability even a child has when it comes to processing sensory input and turning it into smooth and seamless motion.

Robots also require substantial engineering effort, maintenance, and safety considerations. Battery life, mechanical wear, and system failures can limit performance and create risk of physical damage to people and things.

Understanding these different AI approaches is essential when designing real-world AI systems. Each method has distinct strengths and limitations, which must be carefully considered when selecting the right approach for a given problem.

If you want to see how we put these approaches to work, move to what we can do for you.